I am sincerely grateful for the education and experiences I gained at the University of Sheffield

Student Xiaotong Jia
Xiaotong Jia
Product Manager
MSc Information Management
2023
Xiaotong Jia graduated from studying Information Management in 2023. Moving abroad to study for her Masters, Xiaotong Jia reflects on her experiences and how they have helped her in her career.
Student Xiaotong Jia

My career since graduating

I graduated from the University of Sheffield in 2023 and joined Alibaba’s Taotian Group in early 2024 as a Product Manager responsible for consumer-facing shopping discovery products in Taobao Grocery. Initially, I focused on optimising user-facing features and enhancing the online grocery shopping experience for tens of millions of users. As I gained experience, I took on broader product responsibilities, overseeing shopping discovery products for the industrial goods sector and unbranded merchandise from industrial clusters. My work primarily involved feature iteration and user experience optimisation across key touchpoints, including product detail pages, merchant storefronts, and curated platform channels. At its peak, the business I managed had the potential to reach over 100 million users.
 
In recognition of my performance and business contributions, I received the highest performance rating within my team. I subsequently joined Meituan as a Mid-level Product Manager to pursue broader career opportunities and further develop my professional capabilities. I currently specialise in shopping discovery products within Meituan Flash Purchase, overseeing end-to-end user experience optimisation across the entire shopping journey, from search and browsing to purchase decisions and order completion. By continuously refining product features at each stage, I strive to enhance the overall shopping experience and improve platform conversion efficiency.
 

How my experience at University of Sheffield prepared me for my current career

My studies at the University of Sheffield provided a strong academic foundation for my subsequent career in product management. The curriculum equipped me with knowledge and skills relevant to information management, which I have applied in my professional work, including writing user stories, developing product prototypes, and designing product architectures.
 
By connecting academic learning with practical business needs, I developed a structured understanding of how to organise information, translate user requirements into product solutions, and support product development through systematic design. This foundation has been instrumental in helping me apply theoretical knowledge to real-world product management challenges. 
 
Beyond professional knowledge, my experience at the University of Sheffield strengthened several transferable skills essential to my personal and professional development. Coursework and dissertation writing continuously developed my logical thinking, analytical reasoning, and ability to construct clear, evidence-based arguments. In addition, participating in volunteering activities organised by the University and local organisations in Sheffield gave me valuable opportunities to engage with people from diverse backgrounds and strengthen my interpersonal and communication skills. Collaborative group projects further enhanced my ability to coordinate responsibilities, contribute to shared objectives, and work effectively within a team. Together, these experiences prepared me to navigate the communication, problem-solving, and cross-functional collaboration required in a professional environment.
 
I also participated in career development sessions focused on professional opportunities for Information Management graduates. Through these activities, I systematically explored the major career pathways available to graduates in my field and gathered practical resources, including official recruitment channels and application information from relevant employers. Access to these first-hand industry resources gave me a clearer and more concrete understanding of potential career directions and the skills valued by prospective employers. This experience helped me make more informed career decisions and laid an important foundation for my subsequent job search and professional development.
 

My Student Experience

Completing a year of study at the University of Sheffield broadened my academic horizons and fundamentally shaped the way I approach learning and problem-solving. Immersed in a different academic culture, I learned to move beyond the pursuit of standardised answers and embrace diverse perspectives.

More importantly, I developed the ability to formulate research questions independently, construct rigorous and coherent arguments, and critically evaluate different viewpoints. This experience taught me that independent thinking is not simply about expressing original ideas, but about supporting them with credible evidence, sound reasoning, and a willingness to question assumptions.

University support

The academic staff at the University of Sheffield are approachable, supportive, and responsive to students' needs. Whether asking questions in class or seeking clarification by email, I found that my lecturers took the time to understand my concerns and provide clear, professional guidance. My dissertation supervisor also arranged regular meetings to discuss my research progress and offered valuable advice on refining my research direction. Throughout this process, my ideas were respected and encouraged, allowing us to exchange perspectives and collaboratively develop a coherent, logically structured research framework. This supportive academic environment helped me strengthen my independent thinking, analytical reasoning, and research skills.

Work placement

The structure of my studies at the University of Sheffield provided sufficient time to explore internship opportunities alongside my academic commitments. For example, after submitting my dissertation, I undertook an internship with a local organisation in the UK. This experience allowed me to gain first-hand exposure to the British workplace, understand its professional culture and working practices, and develop practical skills in a real-world setting. The timing of the internship also enabled me to gain valuable professional experience without significantly disrupting my academic progress. Overall, this flexibility helped me make better use of my time at university by connecting academic learning with practical workplace experience.
 
My product management internship enabled me to bridge the gap between academic theory and real-world business practice. Through hands-on experience in writing user stories and developing product prototypes, I gained a deeper understanding of how theoretical knowledge translates into practical solutions. I also came to recognise that effective product management extends beyond technical expertise, requiring an understanding of engineering perspectives, the ability to balance user needs with business objectives, and the skills to coordinate and communicate effectively with diverse stakeholders. This experience strengthened my appreciation of cross-functional collaboration and taught me the importance of continuously developing both professional and interpersonal capabilities.

Extra-curricular engagement

My involvement in volunteering, alumni mentoring and networking events, as well as student societies and committees, provided valuable opportunities to grow beyond the classroom. Through engaging with people from diverse backgrounds, I strengthened my interpersonal and communication skills, learned to build meaningful professional relationships, and developed a deeper appreciation of teamwork, collaboration, and community engagement. These experiences also broadened my perspectives by exposing me to different experiences and viewpoints. Collectively, they reinforced my understanding that personal growth involves not only academic achievement, but also the ability to connect with others, contribute to a community, and collaborate effectively toward shared goals.

Studying in Sheffield

Sheffield offers an excellent balance between academic study and personal life. From an academic and personal development perspective, the city provides a wide range of volunteering opportunities, while the University of Sheffield organises various seminars and networking events, including volunteering sessions and career development discussions. These activities create valuable opportunities for students to explore their interests and identify potential directions for future growth.
 
In terms of daily life, Sheffield is a welcoming and livable city that offers international students the opportunity to experience a new culture while maintaining connections with familiar cultural environments. Convenient local amenities, including Chinese supermarkets, also make it easier to adapt to life abroad and feel at home while studying in the UK.
 

My advice to students interested in similar career

As a Product Manager, I believe that success in this role depends on two core dimensions: professional expertise and transferable skills. On the technical side, product managers need to conduct market research and user research, work closely with design and engineering teams to develop product solutions, and collaborate with business teams to ensure successful implementation and adoption. Equally important are communication, collaboration, organizational skills, and rigorous logical thinking.
 
I believe that studying at the University of Sheffield can help students develop both sets of capabilities and prepares them for the demands of the workplace. First, developing professional expertise requires making the most of academic learning and seeking practical experience. Students should engage deeply with their coursework and build a solid theoretical foundation. For those studying Information Management, courses in data analytics and user prototyping can provide valuable knowledge and practical skills relevant to product management. Beyond the classroom, I would strongly encourage students to pursue internships and hands-on projects. These experiences offer first-hand insights into the responsibilities and challenges of product management, helping students connect academic knowledge with real-world applications and better prepare for their future careers.
 
Second, developing transferable skills requires continuous practice and a willingness to embrace new technologies. Effective communication, cross-functional collaboration, organisational ability, and logical thinking are essential in product management. In addition, product managers need to remain curious about emerging technologies and continuously explore new possibilities. As the internet industry evolves rapidly, I make a conscious effort to follow industry trends and develop practical skills in AI applications, including prompt design, context engineering, and iterative AI workflows. Exploring emerging technologies and staying informed about industry developments can help product managers challenge established assumptions, broaden their perspectives, and adapt to a changing business environment. These capabilities cannot be developed overnight; they require deliberate and continuous practice through academic study, internships, and real-world projects.
 
I have great appreciation for the University of Sheffield’s teaching philosophy and approach to student development, and I am sincerely grateful for the education and experiences I gained there. 
Students on campus

Postgraduate online open day

Find out more about becoming part of our community of talented postgraduate taught students. Register now to join us on Wednesday 25 November.