Yuhan Jiang
BA (Hons.), MSc
Management School
Doctoral Researcher (Marketing and Creative & Cultural Industries)
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Thesis title
Yuhan's thesis title is: Can sustainable philosophy make Airbnb stand out: Perspectives from Airbnb guests
About the researcher
Yuhan is a PhD student/doctoral researcher in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) at Sheffield University Management School. She began researching in October 2022 and her research concentrates on marketing and emerging digital technologies.
- Qualifications
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- BA Business Administration (International Accounting), China
- MSc Economics, University of Edinburgh
- Research interests
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Yuhan is an interdisciplinary researcher, whose interests relate to marketing and emerging digital technologies. She is particularly interested in sharing economy, generative AI and blockchain technology.
- Teaching activities
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- MGT6180 Contemporary Marketing Practice
- MGT3006 Digital Marketing
- MGT233 Essentials of Marketing
- MGT6250 Marketing Research
- Professional activities and memberships
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Yuhan holds Association of Chartered Certified Accountants (ACCA) membership.
- Supervisors
