Lu Yu
BA, MSc
Management School
Doctoral Researcher (Marketing and Creative & Cultural Industries)
Lecturer in Sanda University, Shanghai, China
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Thesis title
Lu's thesis title is: The influence of each link in the life cycle of China's fashion industry under the concept of sustainability
About the researcher
Lu Yu is a PhD student at the Sheffield School of Management. Her research interests mainly include sustainable fashion, sustainable consumption and communication, and digital fashion. Her recent research focuses on the sustainability of the Chinese fashion industry and examines corporate sustainability practices and sustainable consumption through the lens of social theory and marketing. With an interdisciplinary background with an undergraduate degree in Engineering and dual Masters in Engineering and Science, she has developed a strong interest in sustainability issues in fashion businesses and is committed to researching the Chinese market.
- Qualifications
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- BA in Apparel Design and Engineering (Soochow University）
- MSc in Apparel Design and Engineering （Soochow University）
- MSc in Textile Technology （University of Manchester)
- Research interests
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- Sustainable fashion
- Sustainable consumption and communication
- Digital fashion
- Supervisors
