Dr Chenyue Qi
Management School
Lecturer in Marketing
+44 114 223432
Full contact details
Management School
Room C001
Western Bank Villa
300-302 Western Bank
Sheffield
S10 2TN
- Profile
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Dr. Chenyue Qi is a Lecturer in Marketing at Sheffield University Management School, University of Sheffield. She holds a PhD in Management from Trinity college Dublin.
Chenyue’s research interests lie at the intersection of digital marketing and strategic marketing management. She has a particular interest in social media marketing, new product development, open innovation, and sustainability. Her research has been published in ABS journals, including Journal of Business Research, European Journal of Marketing, Journal of Consumer Behaviour, and Journal of Consumer Affairs. Her work has also been presented at leading conferences, including the European Marketing Academy (EMAC), the European Academy of Management (EURAM), the Global Marketing Conference (GMC), the World Open Innovation Conference (WOIC), and the Irish Academy of Management (IAM).
- Qualifications
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PhD in Management - Trinity College Dublin
- Research interests
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- Digital marketing & social media marketing
- Strategic marketing management, new product development, open innovation, collaborative innovation
- Big data analytics & AI
- Sustainability
- Publications
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Journal articles
- Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design. Journal of Consumer Behaviour, 23(5), 2291-2302. View this article in WRRO
- Psychological ownership and users’ continuous usage of domestic vs. foreign mobile payment apps: a comparison between China and the U.S. Journal of Business Research, 174. View this article in WRRO
- The effects of online reviews on the popularity of user-generated design ideas within the Lego community. European Journal of Marketing, 56(10), 2622-2648. View this article in WRRO
- Impact of environmental and health consciousness on ecological consumption intention: the moderating effects of haze and self-competence. Journal of Consumer Affairs, 55(4), 1292-1305. View this article in WRRO
- Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness. Journal of Business Research, 130, 453-461. View this article in WRRO
- Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design. Journal of Consumer Behaviour, 23(5), 2291-2302. View this article in WRRO
- Research group
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Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)
- Teaching interests
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Chenyue has experience in delivering research-led teaching at undergraduate and postgraduate levels. She has also implemented technology-enhanced approaches and used simulation games and gamification to create collaborative and experiential learning environments.
- PhD Supervision
Chenyue is seeking supervising doctoral students in the areas of digital marketing and strategic marketing management. She would welcome students who would like to research:
- Social media marketing (online reviews & electronic word of mouth)
- Collaborative innovation & open innovation
- Sustainability