Marketing Consultancy Challenge

During the early weeks of your first semester, you will be introduced to a real life organisation that faces a marketing related challenge. This module will give you the competencies in both marketing and consultancy to address those challenges. Working as part of a team, you will engage with the organisation throughout the process, meeting with them on approximately a weekly basis. At the culmination of the module, you will present your findings to the senior management team from the organisation.

Student testimonies

Sheffield MBA alumni Feroz Mohammad shares how the Marketing Consultancy Challenge created a career opportunity after his studies:

I was offered the position of part-time Business Development and Sales Manager following the Marketing Consultancy Challenge. During the Marketing Consultancy Challenge, I had the opportunity to lead a team of four, working with The Northern Wine Guy (TNWG), a Sheffield-based company founded by Management School alumnus Andrew Lofthouse. Our primary focus was to enhance the brand’s local outreach, and we developed an Integrated Marketing Communication strategy to achieve this. Our strategy was built around strengthening TNWG's visibility, and thanks to frequent interactions with Andrew, we felt deeply involved in shaping the company's direction, almost like board members working together.

Feroz Mohammad

The Sheffield MBA 2024

Read more about Feroz's Sheffield MBA experience

Sameer Khan shared with us how the Marketing Consultancy Challenge gave him skills that he uses in his role as Strategic Marketing Manager at Airbag Disposal UK.

My involvement in the Marketing Consultancy Challenge during my degree gave me first hand experience in working with real clients to solve marketing challenges. This experience taught me how to collaborate with team members, manage client expectations, and deliver high-quality solutions within set deadlines. These project management and client-facing skills have been essential in my role, where I often collaborate with cross-functional teams and manage various projects simultaneously.

Sameer Zama Khan

The Sheffield MBA 2023

Read more about Sameer's Sheffield MBA experience

Client testimonies

We spoke with Lewis Cuckson from Anchor Magnets about the real impact the work of the Sheffield MBA students on his company:

Tricia Smith, CEO of The Source Skills Academy discusses working MBA students on the Marketing Consultancy Challenge: 

Our organisation has transformed the lives of over 10,000 people since launching in 2003, bit keeping abreast of new ways of reaching more learners and businesses is paramount to our future success. The Sheffield MBA's Marketing Consultancy Challenge was an unmissable opportunity for us to benefit, while also helping its students put what they have learned into practice. We are now looking closely at the new ideas and directions the students proposed.

Tricia Smith

CEO, The Source Skills Academy

Read about how a team of students benefitted from working with The Source Skills Academy