Yumeng Guo

Department of Sociological Studies

PhD student

A photo of Yumeng
Profile picture of A photo of Yumeng
yguo89@sheffield.ac.uk

Full contact details

Yumeng Guo
Department of Sociological Studies
The Wave
2 Whitham Road
Sheffield
S10 2AH
Profile

I joined the Department in October 2020.

Qualifications
  • MA Journalism, the Chinese University of Hong Kong (CUHK);
  • BA Journalism, Tongji University.
Research interests

Research interests:

  • Journalism studies based on text-mining;
  • Digital humanities related to social media;
  • Digital health.

Thesis title: 'Communication Strategies of Governments in Public Health Emergencies: A case study of governmental roles against COVID-19 in mainstream media reporting in China and United Kingdom'.

My thesis is exploring communication strategies of governments to minimize national loss in public health emergencies. Specifically, the research will be conducted in the context of Covid-19 with platform base in Twitter (UK) and Weibo (China). 

Research group

Supervisors:

Professional activities and memberships
  • Tongji University Undergraduate Academic Scholarship (2016,2017).