2026-27 entry

Digital Marketing MSc

Management School, Faculty of Social Sciences

Prepare yourself for today’s fast-paced digital landscape with our MSc Digital Marketing. You’ll learn about digital marketing strategy and we’ll teach you about the latest tools and technologies in the industry, including generative AI and e-commerce, so that you graduate work-ready.
  • Start date
    September 2026
  • Duration
    1 year
  • Attendance
    Full-time
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Explore this course:

    Apply now for 2026 entry or register your interest to find out about postgraduate study and events at the University of Sheffield.

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    Course description

    This course will equip you with the skills that you need for a career as a socially responsible digital marketing professional. You do not need to have studied marketing before to study this course.

    We’ll teach you the essential marketing theory that you’ll need and we’ll develop your strategic, analytical and practical digital skills too. With hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice and using campaign planning platforms, you’ll graduate ready to enter the digital marketing profession.

    Guest lectures from industry professionals and workshops will give you access to the latest thinking and practice. You can also choose to undertake an industry-based project for your dissertation where you can apply real-world data and analysis alongside the theory from the course.

    Accreditation

    The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

    We are currently seeking accreditation by the Chartered Institute for Marketing (CIM) for 2026-27 entry to this course.

    AMBA accreditation logo
    Association of MBAs (AMBA)
    EQUIS accredited.
    EFMD Quality Improvement System (EQUIS)
    AACSB accreditation logo
    Association to Advance Collegiate Schools of Business (AACSB)

    Modules

    We're revising the curriculum of this course for this year of entry and are in the process of confirming the modules. The information on this page gives you an idea of the areas we expect the course to cover. There may be changes before you start. From May of the year of entry, formal programme regulations will be available in our Programme Regulations Finder.

    The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we will inform students and take reasonable steps to minimise disruption.

    Open days

    Interested in postgraduate taught study? Register your interest in studying at Sheffield or attend an online event throughout the year to find out what makes studying at here special.

    Duration

    1 year full-time

    Teaching

    • Lectures
    • Seminars
    • Tutorials
    • Computer-based laboratories

    Assessment

    • Reports
    • Portfolios
    • Group and individual presentations
    • Case studies
    • Dissertation

    Your career

    Our careers and employability teams are here to support you with any career related questions. You'll have access to career appointments, a wide range of workshops, and up-to-date resources to help you achieve your full potential.

    The MSc Digital Marketing prepares students to thrive in one of the fastest-evolving professions. With hands-on training in social media management, content strategy, influencer engagement and the use of generative AI, graduates will be work-ready from day one. Their ability to balance cutting-edge digital skills with responsible marketing practice makes them highly attractive to employers who want both impact and integrity in their marketing teams.

    Sanjay Parekh

    Entrepreneur and Business Leader

    School

    Management School

    We are a leading management school with Triple Crown accreditation (AACSB, AMBA and EQUIS). These awards have been achieved through the outstanding quality of our programmes, research output, support for students and alumni, and links with industry. We have a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking.

    You’ll be part of a dynamic and engaging management school that puts you and your future at the heart of everything it does. We balance a rigorous academic foundation with practical skills to ensure you are ready for the world of work.

    We want you to develop skills so you can apply course content in a company setting. Our close links with organisations keep us in tune with the changing demands of the workplace. We know what employers are looking for.

    You'll learn from experts - many are former industry professionals and they work closely with businesses. Because our academics are world-leading researchers, your education will draw on the most current management theories.

    We want you to engage with the academic content, be conscientious and take an independent approach to study. We want you to be informed, innovative and proactive and do everything we can to support and enhance your career, steering you in the right direction with all the knowledge and skills you require.

    You'll benefit from tailored on-site and online professional careers support, dedicated skills sessions and events with experts from world-leading organisations and professional bodies. These activities will help guide your personal and professional development to help you secure your dream placement, internship or graduate role.

    Entry requirements

    Minimum 2:1 undergraduate honours degree in any subject.

    We also consider a wide range of international qualifications:

    Entry requirements for international students

    We assess each application on the basis of the applicant’s preparation and achievement as a whole. We may accept applicants whose qualifications don’t meet the published entry criteria but have other experience relevant to the course.

    The lists of required degree subjects and modules are indicative only.  Sometimes we may accept subjects or modules that aren’t listed, and sometimes we may not accept subjects or modules that are listed, depending on the content studied.

    English language requirements

    IELTS 6.5 (with 6 in each component) or University equivalent

    Other English language qualifications we accept

    Other requirements

    We will not ask you to provide references or referee details as part of your application.

    We do not require a supporting statement for this programme.

    If you have any questions about entry requirements, please contact the school.

    Apply

    You can apply now using our Postgraduate Online Application Form. It's a quick and easy process.

    Apply now

    Contact

    Start a conversation with us – you can get in touch by email, telephone or online chat.

    Contacts for prospective students

    Any supervisors and research areas listed are indicative and may change before the start of the course.

    Our student protection plan

    Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.