Mrs Sheli Smith
BA(Hons), MSc, MA
Management School
Doctoral Researcher
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Thesis title
My thesis title: Exploring Children's Marketing Literacy in the Contemporary Media Environment
About the researcher
As a social sciences researcher, my work covers a variety of disciplines including marketing, business, psychology, education and economics. As part of my ESRC-funded PhD I am investigating children’s understanding of marketing information, and the implications this has for marketing theory, policy and practice.
- Qualifications
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- BA Public Relations and Communication (Sheffield Hallam University)
- MSc Marketing Management Practice (University of Sheffield)
- MA Social Research (University of Sheffield)
- Research interests
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Broadly speaking, my interests lie within the remit of social marketing and behaviour change, with a special focus on marketing to children, marketing for public health and education.
- Publications
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Journal articles
- Slimy tactics: the covert commercialisation of child-targeted content. Journal of Strategic Marketing, 1-13.
- Slimy tactics: the covert commercialisation of child-targeted content. Journal of Strategic Marketing, 1-13.
- Professional activities and memberships
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As a marketing communications professional I am also a member of both the Chartered Institute of Public Relations (MCIPR) the Chartered Institute of Marketing (ACIM) and the Academy of Marketing (MAM)
- Supervisors
