Pengen Mai
Management School
Doctoral Researcher (Marketing and Creative & Cultural Industries)
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
-
Thesis title
Pengen's thesis title is: An Empirical Research on what factors impede self-service technology (SST) adoption and acceptance by the elderly customers
About the researcher
Pengen is a PhD candidate in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) at Sheffield University Management School. Her current research is focusing on service inclusion, older consumers' well-being, and adoption of new service technology, under the supervision of Dr. Dahlia El-Manstrly and Professor Hossein Olya. In addition, Pengen is very enthusiastic about teaching activities and had 2 years of teaching experience before starting her PhD studies. She is currently working as a teaching assistant at Sheffield University Management School.
- Qualifications
-
- MSc (First Class Honours) - Service Management & Design - University of Warwick
- Research interests
-
- Transformative Services
- Service Inclusion and Exclusion
- Older Consumers' Well-Being and Healthy Aging
- Service Technology Adoption and Acceptance
- Digital Marketing
- Publications
-
Journal articles
- Persuading Reluctant Customers: The Online Marketing Communications of Car Sharing Firms. Sustainability, 15(24), 16651-16651.
- Persuading Reluctant Customers: The Online Marketing Communications of Car Sharing Firms. Sustainability, 15(24), 16651-16651.
- Teaching activities
-
- MGT6045 Marketing
- MGT6145 Marketing Management
- MGT136 Management Themes and Perspectives
- MGT233 Essentials of Marketing
- MGT6052 International Business Strategy
- Supervisors
