Dr
Khalid
Mehmood
PhD
Management School
Research Associate
k.mehmood@sheffield.ac.uk
E006, Sheffield University Management School
Full contact details
Dr Khalid Mehmood
Management School
E006
Sheffield University Management School
Management School
E006
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
-
Khalid Mehmood is a Research Associate at Sheffield University Management School, the University of Sheffield, UK. He holds a PhD degree from Ghent University. Khalid is passionate about interactive marketing and service research, with a specific focus on AI-enabled services, disruptive technologies, personalization, customer experience, and transformative service research (TSR).
- Qualifications
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- PhD - Ghent University, Belgium
- Research interests
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- Interactive marketing
- AI-enabled services
- Disruptive technologies
- Personalisation
- Customer experience
- Transformative service research (TSR)
- Publications
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Journal articles
- From awareness to ecosystemic transformation: how artificial intelligence enables firms' transition to a circular economy. Business Strategy and the Environment. View this article in WRRO
- Adaptive pathways: understanding consumer adaptive behavior toward hyper‐personalized fashion retailing in emerging markets. Journal of Consumer Behaviour. View this article in WRRO
- Metaverse characteristics: the role of consumer experience shaping consumer behavior in the metaverse. Journal of Theoretical and Applied Electronic Commerce Research, 20(3). View this article in WRRO
- The transformative potential of AI-enabled personalization across cultures. Journal of Services Marketing, 38(6), 711-730.
- Impact of internet of things on business policy: the mediating role of marketing intelligence capability. International Journal of Business Information Systems, 43(1), 20-20.
- Piloting personalization research through data-rich environments: a literature review and future research agenda. Journal of Service Management, 34(3), 520-552.
- Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework. Journal of Management Sciences, 8(2), 70-87.
- The Role of Organizational Culture in Job Satisfaction and Turnover: A Study of Pakistani Employees. Business Ethics and Leadership, 4(1), 106-112.
- Achieving Sustainable Competitive Advantage Through Service Quality: An Analysis of Pakistan’s Telecom Sector. Global Journal of Management and Business Research.
- Unleashing the Potential of Engaging Customers in Circular Economy Ecosystems: A Managerial Sensemaking Perspective. Business & Society. View this article in WRRO
- One Report: Bringing Change in Corporate Reporting through integration of Financial and Non-Financial Performance Disclosure. International Journal of Accounting and Financial Reporting, 1(1), 50-50.
Book chapters
- Customer Engagement and Virtual Reality, Customer Engagement and Digital Business (pp. 190-212). Routledge
- Digital Currency Issues in the Metaverse In Khan J & Belk R (Ed.), Digital Currency and Consumption The Meaning of Money in an Era of Digital Currency Taylor & Francis
- Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective, A Research Agenda For Tourism, Hospitality And The Metaverse (pp. 9-24). Edward Elgar Publishing
- Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions, Handbook of Customer Engagement in Tourism Marketing (pp. 312-329). Edward Elgar Publishing
- Customer Engagement and Digital Business Routledge
- From awareness to ecosystemic transformation: how artificial intelligence enables firms' transition to a circular economy. Business Strategy and the Environment. View this article in WRRO