Dr Khalid Mehmood

Journal articles

• Mehmood K, Verleye K, De Keyser A & Lariviere B (2024) The transformative potential of AI-enabled personalization across cultures. Journal of Services Marketing, 38(6), 711-730.
• Abbass A & Mehmood K (2023) Impact of internet of things on business policy: the mediating role of marketing intelligence capability. International Journal of Business Information Systems, 43(1), 20-20.
• Mehmood K, Verleye K, De Keyser A & Larivière B (2023) Piloting personalization research through data-rich environments: a literature review and future research agenda. Journal of Service Management, 34(3), 520-552.
• Abbas A & Mehmood K (2021) Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework. Journal of Management Sciences, 8(2), 70-87.
• Abbas A, Khan R, Ishaq F & Mehmood K (2020) The Role of Organizational Culture in Job Satisfaction and Turnover: A Study of Pakistani Employees. Business Ethics and Leadership, 4(1), 106-112.
• Tao M, Khan J, Abbass A & Mehmood K () Metaverse Characteristics: The Role of Consumer Experience Shaping Consumer Behavior in the Metaverse. Journal of Theoretical and Applied Electronic Commerce Research, 20(3), 166-166.
• Azam Z, Warraich KM & Awan SH () One Report: Bringing Change in Corporate Reporting through integration of Financial and Non-Financial Performance Disclosure. International Journal of Accounting and Financial Reporting, 1(1), 50-50.

Chapters

• Ahmad Rather R, Mehmood K, Rasul T, Cain L & Khan H (2023) Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions, Handbook of Customer Engagement in Tourism Marketing (pp. 312-329). Edward Elgar Publishing