Dr Khalid Mehmood
PhD
Management School
Research Associate
k.mehmood@sheffield.ac.uk
E006, Sheffield University Management School
Full contact details
Dr Khalid Mehmood
Management School
E006
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Management School
E006
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
-
Khalid Mehmood is a Research Associate at Sheffield University Management School, the University of Sheffield, UK. He holds a PhD degree from Ghent University. Khalid is passionate about interactive marketing and service research, with a specific focus on AI-enabled services, disruptive technologies, personalization, customer experience, and transformative service research (TSR).
- Qualifications
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- PhD - Ghent University, Belgium
- Research interests
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- Interactive marketing
- AI-enabled services
- Disruptive technologies
- Personalisation
- Customer experience
- Transformative service research (TSR)
- Publications
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Journal articles
- Adaptive pathways: understanding consumer adaptive behavior toward hyper‐personalized fashion retailing in emerging markets. Journal of Consumer Behaviour. View this article in WRRO
- Metaverse characteristics: the role of consumer experience shaping consumer behavior in the metaverse. Journal of Theoretical and Applied Electronic Commerce Research, 20(3). View this article in WRRO
- The transformative potential of AI-enabled personalization across cultures. Journal of Services Marketing, 38(6), 711-730.
- Impact of internet of things on business policy: the mediating role of marketing intelligence capability. International Journal of Business Information Systems, 43(1), 20-20.
- Piloting personalization research through data-rich environments: a literature review and future research agenda. Journal of Service Management, 34(3), 520-552.
- Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework. Journal of Management Sciences, 8(2), 70-87.
- The Role of Organizational Culture in Job Satisfaction and Turnover: A Study of Pakistani Employees. Business Ethics and Leadership, 4(1), 106-112.
- Achieving Sustainable Competitive Advantage Through Service Quality: An Analysis of Pakistan’s Telecom Sector. Global Journal of Management and Business Research.
- One Report: Bringing Change in Corporate Reporting through integration of Financial and Non-Financial Performance Disclosure. International Journal of Accounting and Financial Reporting, 1(1), 50-50.
Book chapters
- Customer Engagement and Virtual Reality, Customer Engagement and Digital Business (pp. 190-212). Routledge
- Digital Currency Issues in the Metaverse In Khan J & Belk R (Ed.), Digital Currency and Consumption The Meaning of Money in an Era of Digital Currency Taylor & Francis
- Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective, A Research Agenda For Tourism, Hospitality And The Metaverse (pp. 9-24). Edward Elgar Publishing
- Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions, Handbook of Customer Engagement in Tourism Marketing (pp. 312-329). Edward Elgar Publishing
- Customer Engagement and Digital Business Routledge
- Adaptive pathways: understanding consumer adaptive behavior toward hyper‐personalized fashion retailing in emerging markets. Journal of Consumer Behaviour. View this article in WRRO