Professor Fraser McLeay

Management School

Honorary Professor

fraser.mcleay@sheffield.ac.uk

Sheffield University Management School

Full contact details

Professor Fraser McLeay
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL

Profile

Fraser has worked internationally across higher education, business, commercialisation and executive education, with academic roles in the UK, New Zealand, Australia, Hong Kong, Russia and the United States. Earlier in his career, he supported export development, market-entry and business growth projects involving more than 250 companies across 60 countries, giving his work a distinctive applied, strategic and international orientation.

He continues to serve on international business school accreditation review panels and supported accreditation development in relation to EQUIS, AMBA, AACSB and Triple Crown accreditation. His work has received recognition for both research excellence and business engagement.

As Honorary Professor, his contribution to the School includes research collaboration with Sheffield colleagues in the areas of branding, service innovation, AIs role in business transformation and technology adoption.

Further details about his research and professional experience can be found on his LinkedIn profile.

Publications

Journal articles

Pandit A, McLeay F, Zaveri MM, Al Mursalin J & Rosenberger PJ (2024) Continued engagement intention with social media influencers: the role of experience. Internet Research, 35(7), 1-29. View this article in WRRO
Smith S, Oates CJ & McLeay F (2024) Slimy tactics: the covert commercialisation of child-targeted content. Journal of Strategic Marketing, 32(3), 304-316.
Kipnis E, McLeay F, Grimes A, de Saille S & Potter S (2022) Service robots in long-term care: a consumer-centric view. Journal of Service Research, 25(4), 667-685. View this article in WRRO
Lichy J, McLeay F, Burdfield C & Matthias O (2022) Understanding pre‐teen consumers social media engagement. International Journal of Consumer Studies.
Osburg V-S, Yoganathan V, McLeay F & Diallo MF (2022) (In)compatibilities in sustainable luxury signals. Ecological Economics, 196.
McLeay F, Olya H, Liu H, Jayawardhena C & Dennis C (2022) A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles. Technological Forecasting and Social Change, 174. View this article in WRRO
Wang Y, Zhang M, Li S, McLeay F & Gupta S (2021) Corporate responses to the Coronavirus crisis and their impact on electronic-word-of-mouth and trust recovery : evidence from social media. British Journal of Management, 32(4), 1184-1202. View this article in WRRO
Walsh GS, Cunningham JA, Mordue T, McLeay F, O’Kane C & Connolly N (2021) What business schools do to support academic entrepreneurship : a systematic literature review and future research agenda. Studies in Higher Education, 46(5), 988-999.
Osburg V-S, Davies I, Yoganathan V & McLeay F (2021) Perspectives, opportunities and tensions in ethical and sustainable luxury: Introduction to the thematic symposium. Journal of Business Ethics, 169(2), 201-210. View this article in WRRO
McLeay F, Osburg V, Yoganathan V & Patterson A (2021) Replaced by a robot: Service implications in the age of the machine. Journal of Service Research, 24(1), 104-121. View this article in WRRO
Davies I, Oates C, Tynan C, Carrigan M, Casey K, Heath T, Henninger C, Lichrou M, McDonagh P, McDonald S , McKechnie S et al (2020) Seeking sustainable futures in marketing and consumer research. European Journal of Marketing, 54(11), 2911-2939. View this article in WRRO
Jin H, Lin Z & McLeay F (2020) Negative emotions, positive actions : food safety and consumer intentions to purchase ethical food in China. Food Quality and Preference, 85.
Yoganathan V, Roper S, McLeay F & Machado JC (2020) Guest editorial. Internet Research, 30(1), 19-22.
Yoganathan V, Roper S, McLeay F & Machado JC (2020) Branding in the digital age : a '2020' vision for brand management. Internet Research, 30(1), 19-22. View this article in WRRO
Lichy J & McLeay F (2020) The SME ‘styling’ of HEI – HR of management of international mobility: motivations, benefits and barriers as drivers of innovation. Employee Relations: The International Journal, 43(2), 571-588.
McLeay F, Lichy J & Asaad F (2020) Insights for a post-Brexit era: marketing the UK as a study destination – an analysis of Arab, Chinese and Indian student choices. Journal of Strategic Marketing, 28(2), 161-175. View this article in WRRO
Osburg V-S, Akhtar P, Yoganathan V & McLeay F (2019) The influence of contrasting values on consumer receptiveness to ethical information and ethical choices. Journal of Business Research, 104, 366-379. View this article in WRRO
McLeay F, Lichy J & Major B (2019) Co-creation of the ski-chalet community experiencescape. Tourism Management, 74, 413-424. View this article in WRRO
Apostolidis C & McLeay F (2019) To meat or not to meat? Comparing empowered meat consumers’ and anti-consumers’ preferences for sustainability labels. Food Quality and Preference, 77, 109-122. View this article in WRRO
Filieri R, McLeay F, Tsui B & Lin Z (2018) Consumer Perceptions of Information Helpfulness and Determinants of Purchase Intention in Online Reviews of Services. Information and Management, 55(8), 956-970. View this article in WRRO
Lichy J & McLeay F (2018) Bleisure: motivations and typologies. Journal of Travel & Tourism Marketing, 35(4), 517-530.
McLeay F, Yoganathan V, Osburg V & Pandit A (2018) Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis . Journal of Cleaner Production, 189, 519-528. View this article in WRRO
Yoganathan V, McLeay F, Osburg V-S & Hart D (2018) The Core Value Compass: visually evaluating the goodness of brands that do good. Journal of Brand Management, 25(1), 68-83.
McLeay F, Coates N, Djafarova E, Hart D & Woodruffe-Burton H (2017) ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016. Journal of Marketing Management, 33(9-10), 673-678.
McLeay F, Robson A & Yusoff M (2017) New applications for importance-performance analysis (IPA) in higher education: Understanding student satisfaction. Journal of Management Development, 36(6), 780-800.
Apostolidis C & McLeay F (2016) Should we stop meating like this? Reducing meat consumption through substitution. Food Policy, 65, 74-89. View this article in WRRO
Chrysostomos A & McLeay F (2016) It's not vegetarian, it's meat-free! Meat eaters, meat reducers and vegetarians and the case of Quorn in the UK. Social Business, 6(3), 267-290.
Pugalis L, Davidson J, McLeay F & Round A (2016) Tough times, difficult choices and public entrepreneurship: Is sponsorship a winning solution?. Contemporary Issues in Entrepreneurship Research, 6, 37-59.
Filieri R, Alguezaui S & McLeay F (2015) Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51, 174-185.
Yusoff M, McLeay F & Woodruffe-Burton H (2015) Dimensions driving business student satisfaction in higher education. Quality Assurance in Education, 23(1), 86-104.
McLeay F & Wesson D (2014) Chinese versus UK marketing students' perceptions of peer feedback and peer assessment. The International Journal of Management Education, 12(2), 142-150.
Filieri R & McLeay F (2014) E-WOM and Accommodation. Journal of Travel Research, 53(1), 44-57.
Mcleay FJ & Oglethorpe D (2013) Social marketing, parental purchasing decisions, and unhealthy food in developing countries: A Nigerian typology. Journal of Consumer Behaviour, 12(3), 232-242.
Major B & McLeay F (2013) Alive and kicking. Journal of Vacation Marketing, 19(1), 5-18.
McLeay F, Roberts J & Yoganathan V (2012) Transferring social marketing knowledge through third sector CoPs. The Marketing Review, 12(4), 381-401.
McLeay F & Andersen H-C (2010) The art of SME export marketing: a case study. The Marketing Review, 10(3), 239-258.
Major B, McLeay F & Waine D (2010) Perfect weddings abroad. Journal of Vacation Marketing, 16(3), 249-262.
Martin S & McLeay F (1998) The Diversity of Farmers' Risk Management Strategies in a Deregulated New Zealand Environment. Journal of Agricultural Economics, 49(2), 218-233.
McLeay F & Zwart T (1998) Factors affecting choice of cash sales versus forward marketing contracts. Agribusiness, 14(4), 299-309.
McLeay F, Martin S & Zwart T (1996) Farm business marketing behavior and strategic groups in agriculture. Agribusiness, 12(4), 339-351.
McLeay F, Olya H, Lichy J & Pandit A () Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies. Journal of Marketing Management, 1-29.

Book chapters

Lichy J & McLeay F (2022) Bleisure, Encyclopedia of Tourism Management and Marketing (pp. 306-308). Edward Elgar Publishing
Filieri R, McLeay F & Tsui B (2017) Antecedents of Travellers’ Satisfaction and Purchase Intention from Social Commerce Websites, Information and Communication Technologies in Tourism 2017 (pp. 517-528). Springer International Publishing
McLeay F & Pugalis L (2016) Tough times, difficult choices and public entrepreneurship: Is sponsorship a winning solution? In Liddle J (Ed.), New Perspectives on Research, Policy & Practice in Public Entrepreneurship (pp. 37-59). Emerald Group Publishing
(2014) Museums as playful venues in the leisure society BABAK TAhERI AND ALIAKBAR JAFARI, Contemporary Tourist Experience (pp. 217-232). Routledge

Conference proceedings

He J, Kipnis E, McLeay F & Monkhouse L (2024) Theorizing brand activist function: an empirical exploration. AMA Winter Academic Conference 2024: Unlocking Our Potential, Vol. 35 (pp 1205-1208). St. Pete Beach, Florida, USA, 23 February 2024 - 23 February 2024. View this article in WRRO
He J, McLeay F, Monkhouse L & Kipnis E (2024) Consumer perceived brand activism: Scale development. AMA Winter Academic Conference 2024: Unlocking Our Potential, Vol. 35 (pp 805-807). St. Pete Beach, Florida, USA, 23 February 2024 - 23 February 2024. View this article in WRRO
Hicks C, Hines SA, Harvey D, McLeay FJ & Christensen K (1998) An agent based model of supply chains. SIMULATION: PAST, PRESENT AND FUTURE (pp 609-613)

PhD Supervision

Fraser has successfully supervised 12 doctoral students to completion in the areas of branding, sustainable marketing, digital marketing, the consumer experience and strategic marketing management.

In addition to these areas, he is also seeking to supervise doctoral student dissertations interested in researching:

Consumers' adoption of nascent technology e.g. driverless cars/autonomous vehicle
Consumers' perceptions of robots replacing humans in service encounters
Communities of Consumption
Hedonic Consumption
Online reviews/electronic word of mouth
Social media
Big data

Fraser is currently supervising:

Huaiyu Li

Doctoral Researcher (Marketing and Creative & Cultural Industries)
Management School

Thesis title: How Does Exposure to Organic Food Products Affects Consumer Responses? Exploring the Moderating Role of Consumer Impulsiveness

Email: hli176@sheffield.ac.uk

Huaiyu Li wearing a white shirt and light blue blazer.

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