Dr Saeed Najafi-Tavani
PhD, MBA, BSc
Management School
Senior Lecturer in Marketing
+44 114 222 9663
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Dr Saeed Najafi-Tavani holds the position of Senior Lecturer in Marketing. Prior to joining the University of Sheffield, he served as a Reader in B2B Marketing at Manchester Metropolitan University Business School.
Dr Najafi-Tavani's research interests include buyer-supplier relationships, collaborative networks, and supply chain collaboration, with a particular focus on external stakeholder involvement in product development and innovation. His work has been published in international journals, such as the International Journal of Operations & Production Management, Industrial Marketing Management, Journal of Business Research, and more. Notably, his research prowess extends beyond publications to successfully securing Management KTP projects, worth over £358,000.
His multifaceted contributions reflect a deep commitment to advancing knowledge, fostering industry collaboration, and nurturing the next generation of scholars in the field of Marketing.
- Qualifications
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- PhD in Supply Chain Management - University Of Liverpool
- Research interests
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- Saeed's research interests include buyer-supplier relationships, collaborative networks, and supply chain collaboration, with a particular focus on external stakeholder involvement in product development and innovation.
- Publications
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Journal articles
- Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity. Industrial Marketing Management, 108, 263-275.
- When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity. Journal of Business Research, 145, 130-143.
- The impact of alternative financial supply chain management practices on supply risk: A relationship quality and buyer relative power perspective. Industrial Marketing Management, 100, 112-126.
- How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity. Industrial Marketing Management, 73, 193-205.
- Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity. Journal of Business Research, 69(11), 5059-5064.
- A study of contingency relationships between supplier involvement, absorptive capacity and agile product innovation. International Journal of Operations & Production Management, 34(1), 65-92.
- Supply chain strategy and its impacts on product and market growth strategies: A case study of SMEs. International Journal of Production Economics, 145(1), 397-408.
- An empirical study of firm’s absorptive capacity dimensions, supplier involvement and new product development performance. International Journal of Production Research, 51(11), 3385-3403.
- Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity. Industrial Marketing Management, 108, 263-275.
- Research group
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- Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)
- Grants
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- MKTP, 2022. £183,000. Company: P&A Limited, Funding body: Innovate UK.
- MKTP, 2021. £175,000, Company: The Insights Family, Funding body: Innovate UK.
- PhD Supervision
Saeed is currently accepting new candidates for doctoral study and is interested in supervising students in any area related to B2B relationships and innovation.
Are you interested in applying for a PhD?