Experiences I've had on my course have showed me how directly what we learn connects to working in the industry

Student Daisy Sanderson
Daisy Sanderson
Current student
Journalism Studies BA
Journalism Studies student Daisy Sanderson tells us about her experience on the course, and how the skills she's developed and the experiences she's had have prepared her for working in industry.
Student Daisy Sanderson

From early on, I’ve been interested in how journalism helps people understand the bigger picture behind the stories they see every day. I’m drawn to reporting that takes complex issues and explains them in a clear and relatable way, balancing facts with real human experiences. Over time, I realised I’m most motivated by journalism that asks important questions and helps people understand how decisions and systems affect everyday life.

The University of Sheffield felt like the right place to develop that approach. Its strong reputation and practical focus really stood out to me, especially the chance to work across print, digital and broadcast journalism. Learning to tell stories in different formats has helped me think carefully about audiences and how journalism can be both accessible and accurate.

Course highlights

What I’ve enjoyed most about the course is how practical and hands-on it is. In second year, I chose the Investigative Journalism module, which really pushed me to think more critically about research and how to ask stronger questions. I especially liked the different teaching methods, including using an AI avatar to practise interviews, because it made the learning feel realistic and helped build my confidence.

Through an opportunity highlighted by the University of Sheffield, I also gained work experience at Channel 4 News in Leeds. Being there during coverage of the Liverpool parade was a real highlight, as I got to see first-hand how a busy newsroom operates and how journalists work together under pressure to deliver accurate reporting. Experiences like that made everything we learn on the course feel real and showed me how directly it connects to working in the industry.

One of the best things about the course is how flexible it is. We get to work across print, magazine, digital and broadcast journalism, which has helped me build confidence in different types of storytelling and discover what I enjoy most. Learning from experienced journalists and industry professionals has also been really valuable because they share honest insights that make the industry feel more accessible.

I’ve also developed a lot more confidence in taking opportunities. The course creates an environment where no idea feels too big, and I’ve adopted a “don’t ask, don’t get” mindset. Because of that, I’ve pushed myself to reach out to people and take on projects I wouldn’t have imagined before, which has led to opportunities like meeting the Lord Mayor of Sheffield and connecting with well-known figures such as Stephen Fry and Clare Balding.

What surprised me most was how quickly Sheffield started to feel like home

One thing I’ve really loved about the University of Sheffield is how welcoming and supportive it feels. I’d been working full-time in 9-5 jobs and had a two-year gap before coming to university, so I was honestly nervous about how I’d settle in. But that worry disappeared quickly because everyone, from staff to other students, was so approachable and encouraging. It made a huge difference to my confidence.

What surprised me most was how quickly Sheffield started to feel like home. 

There’s a real sense of community, both at the university and across the city, and it’s such an easy place to be part of. 

I love the independent cafés where you can work or catch up with friends between lectures, and the green spaces are perfect when you need a break and want to clear your head. It’s those everyday moments that have made my experience feel so positive and motivating.

I'm excited to take my experience into a real newsroom

I’m currently applying for jobs, internships and graduate schemes because I’m keen to start working as soon as I graduate and put the skills I’ve developed into practice. 

The degree has given me a strong foundation across different types of journalism, and I’m excited to take that experience into a real newsroom environment.

Long term, I’d love to work in broadcast and investigative reporting. I’m especially interested in telling stories that help people understand bigger issues and giving a platform to voices and communities that aren’t always heard. Being able to tell stories from diverse backgrounds in a way that feel accurate, respectful and engaging is something I really want to build my career around. For now, I’m open to opportunities and excited to see where journalism takes me.

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