Bianca Ciocirlan

A holistic approach to pro-environmental behaviour

The project

Behavioural science can help us understand what drives engagement in sustainable and unsustainable behaviours, how scientists can intervene to promote behavioural change and what measures policymakers can adopt to support this.

My project aims to investigate pro-environmental behaviour from a holistic perspective, by identifying key barriers and enablers to pro-environmental behaviours and exploring the relationships between different pro-environmental behaviours (e.g., sustainable transportation, food consumption, and energy use). Investigating pro-environmental behaviours in isolation might lead to overlooking compensation and spillover effects (i.e., how attitudes and behaviours in one domain may have a positive or negative impact on another domain).