Dr Matthew Hanchard
BA(Hons), MA, PhD, FHEA
Department of Sociological Studies
Research Fellow
(He/him)
Full contact details
Department of Sociological Studies
iHuman
The Wave
2 Whitham Road
Sheffield
S10 2AH
- Profile
-
Matthew is a digital sociologist and science and technology studies (STS) scholar based in the iHuman Institute. His research examines the social consequences of technology (data/information flow in particular), changing cultures of cultural consumption, medical sociology, and research methodology (including mixed, multi-modal, and digital methods). To date, Matthew has published two books (one sole-authored, one co-authored), fifteen peer-reviewed articles, and has spoken at numerous events and conferences worldwide.
At the University of Sheffield, Matthew works as Research Fellow for the Wellcome Trust funded Orphan drugs: high prices,access to medicines and the transformation of biopharmaceutical innovation project. His past and other ongoing research includes:
- Working group member (October 2022 to October 2026) for the EU COST funded action CA21141 Grassroots of Digital Europe: from Historic to Contemporary Cultures of Creative Computing (GRADE)
- Principal investigator (January 2023 to July 2023) for the Research England (internally) funded Fostering cultures of open qualitative research project
- Co-investigator (January-July 2022) for the Research England (internally) funded Patient access to orphan drugs in the UK from patients’ perspectives project
- Co-investigator (January 2023 to January 2024) The social lives of patients’ stories: the roles of accounts of rare disease from innovation to authorisation and marketing of orphan drugs (SLoPS)
- Research Associate (July 2018 to February 2021) for the AHRC-funded Beyond the Multiplex: Audiences for specialised film project"
- Co-Investigator (February 2019 to May 2020) for the University of Sydney-University of Glasgow partnership collaboration award (PCA) funded Smart publics: Public perceptions of smart street furniture in Glasgow and London project
- Early career investigator (October 2015 to March 2018) for the EC COST funded action TU1305 on Social Networks and Travel Behaviour, including a short-term scientific mission (STSM) at the Norwegian Institute of Transport Economics (TØI) in October 2016
Mathew has a BA in Photography from University of Derby (2006), an MA in Photography and Urban Cultures from Goldsmiths, University of London (2008), and a PhD in Human Geography from Newcastle University (2019). He worked full-time through all three degrees, gaining 15+ year of industry experience in housing policy, software development and implementation, staff training and development, and railway infrastructure maintenance
- Research interests
-
- Data studies / Software studies
- Digital geographies / Digital sociology / Digital society
- Mobile media studies / New media studies / Internet studies
- Medical sociology / Sociology of health and illness
- Research methods and methodologies
- Publications
-
Books
- Engaging with Digital Maps Our Knowledgeable Deferral to Rough Guides. Palgrave Macmillan.
- Film audiences. Manchester University Press.
- Film Audiences Personal Journeys with Film.
Journal articles
- Navigating the cultures of health care and health insurance: Highly skilled migrants in the US. By N.Zeldes, London: UCL Press. 2023. pp. 202–216. £20 (pbk); £40.00 (hbk). ISBN: 978‐1‐80008‐365‐3. Sociology of Health & Illness. View this article in WRRO
- Discovering smart: early encounters and negotiations with smart street furniture in London and Glasgow. Digital Geography and Society.
- The dynamics of audience practices: Mobilities of film consumption. Participations, 19(1), 1-15.
- Developing a computational ontology to understand the relational aspects of audience formation. Emerald Open Research, 1(1).
- Exploring contemporary patterns of cultural consumption: offline and online film watching in the UK. Emerald Open Research, 1(1).
- Issue-networks as omitted publics in the construction of #rarediseaseday discourse. Wellcome Open Research, 7.
- Situated, Yet Silent: Data Relations in Smart Street Furniture. Journal of Urban Technology, 28(2), 1-22.
- The construction of rare disease discourse on YouTube: highlighting a disparity between policy rhetoric and patient practices around public engagement [version 1; peer review: awaiting peer review]. Wellcome Open Research, 6.
- Screen choice : the relations, interactions and articulations of watching film. Open Screens, 4(1), 1-12.
- Inequalities in regional film exhibition: policy, place and audiences. Journal of British Film and Television, 18(2), 198-222. View this article in WRRO
- Being part of an audience: Patterns of contemporary film audience experience. Participations, 17(2), 115-132.
- Developing a computational ontology to understand the relational aspects of audience formation. Emerald Open Research, 2.
- Exploring contemporary patterns of cultural consumption : offline and online film watching in the UK. Emerald Open Research, 2019(1).
- Using mixed-methods, a data model and a computational ontology in film audience research. Cultural Trends, 28(2-3), 118-131.
- How to define and treat materials in social theories of practice. EASST Review.
- Google Street-View: shaping the identity of spaces. Street Signs, 2010, 26-27.
- Orphan Drug Pricing (Web of Science).. searchRxiv.
- The construction of rare disease discourse on YouTube: highlighting a disparity between policy rhetoric and patient practices around public engagement. Wellcome Open Research, 6, 361-361.
- Digital Maps and Senses of Security: The Influence of a Veracious Media on Urban Life. Urban Planning, 5(4), 301-311. View this article in WRRO
Chapters
- Comparing Localised Film Culture in English Cities: The Diversity of Film Exhibition in Bristol and Liverpool, The Palgrave Handbook of Comparative New Cinema Histories (pp. 15-34). Springer International Publishing
- Using mixed-methods, a data model and a computational ontology in film audience research, Audience Data and Research (pp. 38-51). Routledge
- Social networks in transit, Digital Social Networks and Travel Behaviour in Urban Environments (pp. 108-131). Routledge
- Digital maps and anchored time, Time for mapping Manchester University Press
Conference proceedings papers
- Engaging digital maps: citizens’ uneven potential to effect change vs. the legitimation of an error-prone image of the world
- Through falling in love it’s like he’s seeing this landscape, seeing that beauty
- Developing a Computational Ontology from Mixed-Methods Research: A workflow and It’s challenges
- Towards a digital sociology of cartography
- STSM Scientific Report Presentation
- Digital Cartography and users
- ’Modelling socio-cultural factors in film genre
- Digital Citizens and their use of Maps
Reports
- Fostering cultures of open qualitative research
- Public Perceptions of Smart Street Furniture in London and Glasgow: insights for Policy and Practice
- Beyond the Multiplex - Interim Findings Report - October 2019
Website content
- Exploring the socio-demographics of screen choice for film-viewing.
- Using NVivo to structure a computational ontology.
- How NVivo can help you conquer writer’s block.
- Towards a Digital Sociology of Cartography.
- Have Digital Maps Altered Our Experience of Urban Surroundings?.
Posters
- According to Google Images: Visual epistemologies of climate change and biodiversity loss. University of Amsterdam.
Theses / Dissertations
- Anchoring digital maps as rough guides.
Datasets
- Fostering cultures of open qualitative research: Dataset 2 – Interview Transcripts.
- Fostering cultures of open qualitative research: Dataset 1 – Survey Responses.
- Orphan Drugs - Dataset 2 - YouTube rare disease issue-network.
- Orphan Drugs - Dataset 1.
- Beyond the Multiplex: Ontology.
- Beyond the Multiplex-Policy and Industry document analysis.
- Anchoring digital maps.
- Beyond the Multiplex: R script for Latent Class Analyses.
- Beyond the Multiplex-Film Elicitation.
- Beyond the Multiplex-Three-wave Survey.
- Beyond the Multiplex - Audience Member Interview.
Presentations
- " Through Falling in Love It’s Like He’s Seeing This Landscape, Seeing That Beauty": The Film Worlds of’God’s Own Country’.
- Using a Computational Ontology and Mixed-Methods in Conceptualising Film Audiences.
- Modelling Socio-Cultural Factors in Film Genre Preferences: Empirically Comparing Bourdieu, Bauman and Goldthorpe.
- Developing a Computational Ontology from Mixed-Methods Research: A Workflow and Its Challenges.
- Engaging Digital Maps: Citizens’ Uneven Potential to Effect Change vs. the Legitimation of an Error-prone Image of the World.
- Using Data Ontology to Understand the Relational Dynamics of Film Audiences.
- Digital Citizens and their Use of Maps: How Digital Technologies Increase and Restrict Individual Agency in Everyday Life.
- Rough Guides: Does Situated Deferral to Defaults Anchor Action?.
- Location-based Services and Urban Navigation: a Qualitative Investigation of Transport Use in Oslo.
- Practice Hacks: Exploring the Centrality of Materials in Social Change.
- Practised Curation: How Power Distributed Through Digital Maps Anchors Everyday Life.
- PhD Overview.
- Engaging with Digital Maps Our Knowledgeable Deferral to Rough Guides. Palgrave Macmillan.
- Research group
- Grants
-
- Fostering cultures of open qualitative research £13,914 - Research England (internal funds), Principal Investigator (January 2023 to July 2023)
- Patient access to orphan drugs in the UK from patients’ perspectives £4,575 - Research England (internal funds), Co-Investigator (January 2022 - July 2022)
- Smart publics: Public perceptions of smart street furniture in Glasgow and London AU $39,371 - University of Sydney-University of Glasgow PCA, Co-Investigator (February 2019 – May 2020)
- Teaching interests
-
Matthew has Fellowship of the Higher Education Authority (FHEA) status and is currently working towards a PGCert (TLHE).
Prior to academic teaching, Matthew developed and delivered training material in a variety of roles and led the design and national delivery of a Microsoft SharePoint training programme across a third-sector organisation with over 1,200 staff.
In general, he prefers constructivist approaches to learning, with an emphasis on hands-on practical tasks and a focus on pairing criticality and conceptual thinking with the development of skills for (post)graduate employability. However, he remains sensitive to knowledge acquisition diversity and the need to reflexively balance his personal preferred mode of teaching with more didactic modes of pedagogy - depending on the needs and wants of a course cohort.
On education in general, Matthew is interested in the emerging role of generative AI and large-language models as an aid for teaching delivery, students' working practices, and assessment processes, and what that might mean for the future of knowledge production.
- Teaching activities
-
Matthew began teaching at the University of Sheffield as a Graduate Teaching Assistant (GTA) in 2015 (during his PhD), covering various modules/courses across the BA in Sociology and BA in Sociology with Social Policy (Sociological Studies) and MSc in Creative and Cultural Industries Management (Management School) programmes.
At the University of Glasgow he lectured on the MA in Sociology, MSc in Digital Society, and Q-Step aligned MA in Quantitative Methods programmes.
He currently teaches occasionally on the BA in Sociology and BA in Sociology with Social Policy (Sociological Studies) and the BA in Digital Media and Society and MA in Digital Media and Society programmes.
- Postgraduate Supervision
Matthew has supervised a variety of MA dissertations, including projects employing digital methods, network theory (i.e., networked individualism), and broader sociological concepts. He is particularly interested in empirically informed studies (qualitative and/or quantitative) that draw on science and technology studies (STS) thinking to examine the social consequences of specific technologies. However he is not currently available to act as a primary PhD supervisor.