GeniUS Loyalty

GeniUS Loyalty

GeniUS Loyalty gives you 5 points for every pound you spend. With each point worth 1p, you’ll soon save up enough points for a well-earned treat.

GeniUS Loyalty is a great way to collect points and ease those hunger pangs all at the same time. It’s available to all students and staff and can be used in any GeniUS venue across campus and in the residences.

Whether you’re after a bacon butty to kick start your day, a hearty home cooked lunch, or a freshly made fruit smoothie to put a zing in your step, our fantastic venues are a great place to catch up with friends and colleagues over lunch or grab a quick coffee on the go.

Keep your eye out for offers and discounts available exclusively for GeniUS Loyalty users throughout the year, including two free hot drinks on your birthday!

GeniUS Hospitality for Staff

GeniUS Hospitality comes in handy when arranging to buy refreshments for guests and meetings. Your GeniUS Hospitality account can be loaded up with any amount of money by contacting our team on 0114 222 8999. It’s perfect if you’re often out and about on campus.

To get a GeniUS Hospitality account, please contact the Delivered Catering team via the contact us page on the WithUS website.

Frequently asked questions

What is the GeniUS Loyalty app?

It is a food and drink rewards scheme that packs three benefits in one pocket-sized masterpiece; 5p for every £1 you spend, top it up to use as a cash card and receive exclusive offers and discounts open only to registered GeniUS members – It’s GeniUS.

How does GeniUS Loyalty work?

Whenever you spend at any of our outlets across campus you can earn points. Every £1 you spend will get you five points, this is equivalent to 5p.

Simply scan your mobile app at the till when making your purchase to earn your points.

You can collect points straight away but you will need to register your account before you can spend them.

Not only can you earn points whenever you spend but you can also top up your account with cash and earn exclusive vouchers.

How do I register my GeniUS account?

Head over to our GeniUS registration web page and fill in your details, it's as easy as that.

Once you've registered you'll receive an email with a link to open which will validate your account. Validate your account and you're good to go.

How do I spend my points?

When you are at the till simply scan your app when prompted.

You'll be able to see how many points you've got available and the staff member will ask you if you'd like to use them. You don't have to use your points and they don't expire so you can save them up for a special treat.

Can I use my GeniUS Loyalty app anywhere on campus?

You can use your GeniUS Loyalty app across any of our cafes, coffee shops and bars. Certain outlets located within the Students’ Union are run independently.

Can I use my GeniUS points on anything?

Almost. You can use your points across campus on anything you wish except for alcohol.

How do I get vouchers and can I use them?

You will receive vouchers on your account throughout the year. You'll get a birthday treat on us and you'll be able to earn others through special offers and giveaways.

To redeem a voucher just scan your app at the till and, much like with your points, the staff member will be able to let you know if you have any vouchers available and ask if you want to use them.

Some vouchers will have an expiration date on them so make sure you don't miss out.

How can I check what vouchers I have available?

You can log into your GeniUS account to view your vouchers, there is a vouchers tab on the left-hand side.

This will detail what the voucher is, how many you have and whether it has an expiry date or not. You can also view your available vouchers on your mobile app.

Can I add money to my GeniUS account?

You can top your GeniUS account up with money and use it in any of our outlets.

Terms and conditions

View all terms and conditions

1. GeniUS accounts are registered and managed by the account holder via the GeniUS Reward APP. Physical cards are no longer issued or accepted.

2. If your GeniUS account remains inactive for a continuous period of 12 months, it will be automatically deactivated, and any remaining cash balance or loyalty points will expire and be forfeited.

3. You will earn 5 GeniUS points for every £1 spent at participating outlets when your account is scanned at the time of purchase. GeniUS points have no cash or monetary value and cannot be exchanged or redeemed for cash. Points cannot be added retrospectively.

4. Discounts and promotions will only be available to customers who scan their active GeniUS Account.

5. There are no refunds for unspent balances linked to catered accommodation or returner deals. These balances form part of the inclusive rent payment governed by the Residences Contract.

6. Cash top-ups made online (i.e. not linked to accommodation) may be refunded in exceptional circumstances, subject to an administration fee of £10. Requests must be made within 12 months of the account’s last activity.

7. Cash balances and loyalty points may only be redeemed for food and soft drinks at participating GeniUS outlets. Exclusions may apply.

8. If your phone is lost or stolen, please reach out to us to block your account geniUS@sheffield.ac.uk. You are responsible for all activity until the account is blocked.

9. The University is not responsible for any losses arising from lost, stolen, or misused accounts.

10. GeniUS Accounts are not transferable and must only be used by the registered account holder. Misuse of the account may result in disciplinary action.

11. The University reserves the right to suspend or terminate any account not being used by the registered account holder.

12. The University accepts no liability if unable to accept card payments, or reward loyalty points due to technical problems.

13. The University shall not be held responsible for being unable to provide services due to events beyond its control (e.g. force majeure).

14. Your spend history will be used to offer promotions and discounts. To opt out, email: geniUS@sheffield.ac.uk. 

15. Your date of birth is collected to send you birthday promotions and relevant discounts.

16. All data is securely stored within a UK data centre and managed in compliance with UK GDPR.

17. Staff who have been issued a Hospitality account are not eligible to accrue loyalty points on any Hospitality-related purchases.

18. You cannot earn (accrue) loyalty points on any transaction paid for using loyalty points.

19. All promotions, vouchers, and rewards will expire if not used within 12 months of issue, unless a different expiry date is clearly stated on the promotion. 

20. Expired promotions and vouchers cannot be reinstated or reissued.

21. Any promotions or vouchers accrued prior to 25 December 2025 will now expire 31 January 2027, even if they previously displayed a longer expiry date.

22. By maintaining an active account, you agree to receive essential communications about your GeniUS account. You can opt out of marketing messages at any time by emailing geniUS@sheffield.ac.uk.

23. All accounts, balances, and promotions accrued prior to the 25 December 2025 are now governed by these updated Terms and Conditions as of the 01 January 2026.

24. These Terms and Conditions take effect from 01 January 2026 and replace all previous versions.

25. These Terms and Conditions are subject to change. The most up-to-date version will always be available on the University’s website and within the GeniUS app.

26. If you account was created between 29th November 2025 and 5th January 2026, we will share your details with Lolly Ltd, in order to transfer your account to our new till and app provider.