Best Paper Award for Dr Sabrina Thornton
Sabrina Thornton receives an award for Best Paper at the Global Marketing Conference 2023.
Dr Sabrina Thornton, Senior Lecturer in Marketing and MBA Programme Director at Sheffield University Management School, and her international colleagues were awarded Best Paper in the Global Perspectives in Business-to-Business Marketing track at the Global Marketing Conference 2023 in Seoul.
The paper, entitled The Role of Organizational Agility in Digital Innovation - A Relational Perspective, adopts an inter-organizational approach to explore how organizational agility impacts innovation performance.
