Dr James Simpson
BA MLA MA PhD
School of Architecture and Landscape
Lecturer in Landscape Architecture
Full contact details
School of Architecture and Landscape
Floor 12
Arts Tower
Western Bank
Sheffield
S10 2TN
- Profile
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I am a Lecturer in Landscape Architecture. My research investigates how landscape architecture, and built-environment design more broadly, shapes the socio-material conditions through which everyday practices (mobility, waste, energy use, and engagement with urban nature) become easier, more equitable, and more sustainable. I work at the intersection of environmental psychology, urban governance, and evidence-based design.
A central contribution of my work is diagnosing the aspiration–feasibility gap in pro-environmental behaviour (PEB) design delivery: the mismatch between what designers seek to achieve and what they judge routinely deliverable under prevailing development conditions. This strand connects behavioural goals to institutional mechanisms such as briefs, procurement logics, approval pathways, and stewardship capacity, generating practical recommendations for making PEB-supportive design more contractible, permissible, and durable.
In parallel, I examine landscape-led residential design for wellbeing and belonging, and I investigate embodied pedestrian experience using mixed and specialist methods (case studies, surveys and modelling in R, interviews, mobile eye-tracking, VR simulation, and psycho-physiological techniques). Across these strands, my aim is to translate robust evidence into design guidance that supports just, healthy, and climate-responsive urban environments.
I teach across undergraduate and postgraduate modules in sustainable housing, site planning, and landscape ecology/infrastructure, and I supervise dissertation research that develops rigorous, evidence-based approaches to design. My teaching emphasises methodological literacy (qualitative, quantitative, and mixed methods), critical reflection on policy and professional practice, and translation of evidence into spatial proposals. I also contribute to School-level academic leadership and governance (including academic integrity and education roles).
- Qualifications
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- PhD, Landscape and Psychology, University of Sheffield
- MA (Distinction), Landscape Research, University of Sheffield
- MLA, Master of Landscape Architecture, University of Sheffield
- BA (1st Class Hons.) Landscape Architecture with Planning, University of Sheffield
- Research interests
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1) Enabling pro-environmental practices in urban development systems
This theme investigates how pro-environmental practices (e.g., low-carbon mobility, resource-efficient living, biodiversity stewardship) are enabled, or constrained, by urban development and project delivery. A particular focus is the aspiration–feasibility gap: the mismatch between the sustainability outcomes design professionals seek and what they judge routinely deliverable. I examine how feasibility is shaped by briefing, procurement, approvals, organisational routines, risk/liability, and long-term stewardship, and how these dynamics vary across domains (e.g., transport versus household-scale measures) and socio-professional positions. The aim is to generate actionable, evidence-based recommendations that make PEB-supportive design more contractible, permissible, and durable in practice.
Methods: Large-n practitioner surveys; semi-structured interviews; statistical modelling in R; policy/document analysis; mixed-effects modelling; post-occupancy evaluation (where feasible).
2) Residential landscapes, belonging, and everyday wellbeing
This theme explores how landscape-led residential design and masterplanning can cultivate belonging, strengthen everyday social relations, and support mental wellbeing across diverse housing contexts. I examine how configurations of public, communal, and private outdoor space shape lived experience, social interaction, and perceived safety, and I evaluate design guidance and policy in terms of inclusive, usable, and cared-for environments. This work links wellbeing outcomes to governance and management, recognising that maintenance regimes, tenure structures, and stewardship often determine whether benefits persist beyond completion.
Methods: Comparative case studies; resident and stakeholder interviews; thematic and qualitative policy analysis; spatial/management typologies; evaluation of guidance against lived outcomes.
3) Embodied landscape experience and pedestrian attention
This theme investigates the moment-to-moment experience of moving through urban landscapes: how people perceive, attend to, and respond to streets and public spaces. Drawing on environmental psychology and embodied cognition, I analyse pedestrian attention and engagement to identify design attributes that support comfort, interest, and restorative experience, translating findings into practical design principles for more legible and responsive urban spaces. Where appropriate, I use immersive and in-situ methods to test design alternatives before (and alongside) implementation.
Methods: Mobile eye-tracking; VR simulation/experimental testing; psycho-physiological measures (e.g., EEG, fNIRS); structured observation; experience sampling; qualitative triangulation.
- Publications
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Journal articles
- Designing for pro-environmental behaviour change: the aspiration–reality gap. Buildings and Cities, 6(1), 1117-1134.
- The impact of street-edge scales on everyday activities in Wuhan’s urban village streets. Land, 14(2). View this article in WRRO
- Microenvironments: towards a socio-spatial understanding of territorial expression for urban design. URBAN DESIGN International, 28, 272-284. View this article in WRRO
- Exploring the use of restorative component scale to measure street restorative expectations. URBAN DESIGN International, 27(2), 145-155.
- Street edge subdivision : structuring ground floor interfaces to stimulate pedestrian visual engagement. Environment and Planning B: Urban Analytics and City Science, 49(6), 1775-1791. View this article in WRRO
- Three-dimensional gaze projection heat-mapping of outdoor mobile eye-tracking data. Interdisciplinary Journal of Signage and Wayfinding, 5(1), 62-82.
- Transitional edges: a conceptual framework for socio-spatial understanding of urban street edges. URBAN DESIGN International, 25(4), 295-309. View this article in WRRO
- A conceptual framework for urban commoning in shared residential landscapes in the UK. Sustainability, 11(21). View this article in WRRO
- Understanding visual engagement with urban street edges along non-pedestrianised and pedestrianised streets using mobile eye-tracking. Sustainability, 11(15). View this article in WRRO
- Visual engagement with urban street edges: insights using mobile eye-tracking. Journal of Urbanism, 12(3), 259-278. View this article in WRRO
- Street DNA: The who, where and what of visual engagement with the urban street. Journal of Landscape Architecture, 13(1), 50-57. View this article in WRRO
Book chapters
- Eye-Tracking in the Real World, Advances in Civil and Industrial Engineering (pp. 368-396). IGI Global
- Handbook of Research on Perception-Driven Approaches to Urban Assessment and Design In Aletta F & Xiao J (Ed.) IGI Global
Conference proceedings
- Designing for pro-environmental behaviour change: the aspiration–reality gap. Buildings and Cities, 6(1), 1117-1134.
- Research group
- Grants
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Awards:
- 2014 - International Association of People‑Environment Studies Young Researcher Award
- 2011 - Wardell Armstrong Prize for best landscape and planning portfolio
2011 - Y+H Landscape Institute Prize for best final project
Grants:
- 2013 - ESRC 1+3 Pathway Development PhD Scholarship
- Teaching activities
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- School Academic Integrity Lead
- School Deputy Director of Education (previously)
- Landscape Architecture Programmes Lead (previously)
Modules that I co-ordinate / teach:
- ALA335 – Site Planning for Housing (Dual Architecture and Landscape Architecture)
- ALA346 – Site Planning for Sustainable Housing
- ALA404 – Final Project (Agenda Lead)
- ALA445 – Landscape Technology 2 – Landscape Ecology and Infrastructure
- ALA403 – Masters Dissertation
- Professional activities and memberships
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- External Examiner - Manchester School of Architecture
- Member of International Association of People Environment Studies
- Visiting Foreign Expert, College of Architecture and Urban Planning, Tongji University (previously)
- PhD Supervision
I welcome PhD proposals aligned with my research on behaviourally-informed landscape architecture, particularly projects that connect everyday practices (mobility, waste, energy use, engagement with nature) to the design and delivery conditions that make sustainable living routine and equitable. I am especially interested in supervising projects that combine design research with robust empirical evaluation and/or delivery-systems analysis.
Potential topics include:
- Aspiration–feasibility gaps and professional agency: how briefs, procurement, approvals, risk, and stewardship shape what counts as “deliverable” in climate-positive design; comparative studies across organisations, sectors, or governance contexts.
- Residential landscapes, social cohesion, and wellbeing: how public/communal/private outdoor space configurations support belonging, mental wellbeing, and everyday sustainable routines; design guidance and post-occupancy evaluation.
- Active travel and lived experience: how street and open-space design shape pedestrian/cyclist attention, comfort, and perceived safety; links between experiential quality and mobility choices.
- Immersive and sensor-based evaluation: VR-supported participatory testing and design decision-making; mobile eye-tracking and psycho-physiological approaches (e.g., EEG/fNIRS) to study engagement and restorative responses in urban landscapes.
- Justice and inclusion in behavioural design: who benefits from (and who is burdened by) behaviourally-informed interventions; links to inclusive design, stewardship, and “just transitions”.
Projects can be qualitative, quantitative, or mixed-methods, and I welcome interdisciplinary applicants (e.g., landscape architecture, planning, urban design, environmental psychology, data science).