Dr. Caroline Oates, with Dr Nicki Newman (University of Birmingham), will lead a workshop on Embedding sustainability and responsibility into the marketing curriculum at the upcoming Academy of Marketing conference 2021 (hosted online).
Interested in taking part? Read about the workshop below, and full call for submissions here.
Aim of the workshop:
This workshop aims to bring together the two important and related areas of sustainability and responsibility within the teaching of marketing. Their importance has been highlighted through UNESCO identifying the empowerment and mobilisation of young people as one of its priorities in its Global Action Plan for Education for Sustainable Development (UNESCO, 2018). The importance of responsible marketing has also been recently underlined by a number of large multinational organisations boycotting Facebook due to their policies and procedures on how they moderate harmful content on their site (BBC, 2020).
When developing the next generation of marketers it is vital that we, as a community of academics, prepare them for their future careers not just in the skills and knowledge they will take with them but also with the required ethos and mindset that will allow them to develop our discipline in a way that benefits the whole of society.