Within the recent publication of The Sage Handbook of Marketing Ethics, Dr Caroline Oates has a chapter called Sustainability Marketing: Products, Fairtrade and Greenwashing.
The new Sage Handbook of Marketing Ethics is edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor, four prominent academics in the marketing field. They have put together an impressive set of chapters covering the ethical debates of our time, and Caroline’s chapter contributes to the section on consumer ethics by discussing sustainability marketing, which includes an examination of products, fairtrade and greenwashing.
Sustainability is a focus of Caroline’s research, and the chapter complements her recent publications in the European Journal of Marketing on seeking sustainable futures in marketing and consumer research, and the Journal of Business Research on pro-environmental behaviour in families.
The Handbook is an essential critical guide to the major issues in marketing ethics and Caroline was delighted to be asked to contribute a chapter to this important collection.