Introduction to commercialising medical innovations: Online training sessions
After two successful runs in 2020, Dr Michael Murray, Royal Society Entrepreneur in Residence at the University of Sheffield will be repeating his training course entitled Introduction to Commercialising Medical Innovations.
Overview
This give an insight into the world of innovation and commercialisation and especially relevant for researchers working on or towards translational funding bids. The course will be delivered in six, interactive, online 3-hour sessions between January and March 2021.
The course outline is as follows, with all sessions held between 2pm-5pm on the dates indicated.
- Session 1 Introducing Medical Product Development, 13 January 2021
- Session 2 Understanding the Market for a Novel Medical Product, 20 January 2021
- Session 3 Developing a Commercial Intellectual Property Strategy, 03 February 2021
- Session 4 Technology Push and Market Pull – Collaboration with Industry, 17 February 2021
- Session 5 Commercialising a Novel Medical Product, 03 March 2021
Please Note: This session looks at both licensing and company formation. If time does not permit both topics to be covered in a single session, a follow-up session is reserved for 10 March 2021. - Session 6 Expertise and Futures Outside the Laboratory, 24 March 2021 (targetting ECRs in particular)
Please add these dates/times to your calendar. We will also be in touch regarding the sessions nearer the time.
The training is intended to provide an insight into the complexities of converting good science with commercial potential into biomedical products. In more detail, the training is designed to elucidate the interplay between inventions, commercial markets, innovations and translational activities, commercial strategy, intellectual property, industrial engagement, collaboration, product development, valuation of IP and technology, due diligence, negotiation, deal-making, business development, and alliance management. In addition, the training will convey how different experts from a variety of professions are required to guide and run the process from the Eureka! moment in the lab to the generation and sale of the resultant product.
What you will learn
- The difficulties and challenges of taking a preliminary result all the way to the clinic and on to the market;
- The importance of understanding medical product markets;
- Why not everything that is patentable should be patented;
- How to use market and technical knowledge to build a plausible commercial strategy;
- How to develop a commercial intellectual property portfolio;
- How to engage effectively with industry;
- How to work with collaborative industrial partners;
- How to identify and articulate a unique value proposition;
- Effective approaches to negotiating a deal;
- How to work with external professionals and experts;
- The broad range of specialist, science-related roles that exist outside of the lab.
What past attendees say of the course
“…The course material, one-to-one help and chatting with others on the same journey was extremely useful to me. Even though I completed the course a while ago, I still frequently refer back to the notes. I thought it was an excellent, well presented, essential course for anyone on an entrepreneurial/inventing pathway…”
“…excellent speaker…deep mechanistic understanding of technology transfer and IP portfolio management…”
“…he removed the complexities behind the commercialisation process…”
“…the session lengths were a good length to be immersive…covered a huge amount of content…”
“…hugely strengthened my knowledge…”
“…I really enjoyed the sessions, particularly the “real life” examples that were used..”
“…it was really [an] eye opening…the content was excellent and easy to understand…”
For more information about Dr Michael Murray and other training resources available please click here.