While urban studies have engaged extensively with smart cities, platform urbanism, and neurourbanism, these literatures largely conceptualise the brain as a passive recipient of environmental influence. Borg Urbanism identifies an emergent logic that moves beyond this framing, focusing on cities that can read, anticipate, and respond to neural states in real time, and in doing so, enrol cognition itself into infrastructures of governance. Reviewing developments in consumer services and military experimentation, the commentary argues that neurotechnology-enabled urbanism represents a qualitative shift in how power, control, and coordination operate in cities. Rather than governing behaviour through platforms, sensors, or atmospheres alone, these systems open the possibility of governing through cognition. The Borg metaphor is deliberately deployed as a critical provocation, highlighting the risks of assimilation, loss of mental autonomy, and the normalisation of cognitive surveillance. The article positions Borg Urbanism as an emergent field requiring serious engagement within urban studies, calling for anticipatory theorisation, ethical scrutiny, and new governance frameworks before neurotechnological logics become embedded in everyday urban life.
Borg urbanism: emerging neural infrastructures of urban governance
