Sheffield was the best place to hone my skills

Arya Yuyutsu
Arya Yuyutsu, India
Alumus
Founder, FortyTwo
2011
Arya Yuyutsu graduated from MA Broadcast Journalism in 2011 and is now the Founder of FortyTwo.

What are your main responsibilities in your current role?
I run the organisation which revolves around harnessing new media to create high level content for long-term clients, including branding, socials and multimedia videos around their personalities and field of interest. These clients are usually within the media sphere already, especially in the world of sports, or organisations with strong growth potential.

Please outline your career history: how did you get to where you are today?
I worked as a multimedia journalist / reporter for ESPN for 5 years before starting my own organisation. I've covered various world sporting events and produced a variety of live sports shows while at ESPN.

Why did you want to come to the University of Sheffield to study your chosen degree?
It was the best place to hone my skills while keeping me in a comfortable environment where I could grow. The students' union was also a major draw, with the activities on offer giving me an opportunity to try out some new skills.

What were your favourite things about or best memories of the University of Sheffield?
So many. Ranging from sipping on the hot chocolate with marshmallows in Bar One to the Improv comedy evenings, they were all pretty special. But working on news days in the Journalism department, working alongside my colleagues, were some of the best memories from there. Or maybe the Red Bull laden overnights at the IC, stepping into the Harley for the odd break, while thrashing out the plan for an assignment due more imminently than our demeanour would have you believe.

Please explain how has your qualification and/or time at Sheffield helped you in your career?
It helped me really understand the wide scope of the field I was getting in to. It was that education that equipped me to start my own company and make it grow rapidly, keeping the core values of journalism and ethics we learnt at the centre of the way I approach content creation. And Journalism Law probably kept me from getting broke a dozen or more times.

What has been your greatest achievement to date?
Presenting for the 2015 Cricket World Cup Final for ESPN from the MCG. Or possibly setting up my own media company.

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