Embrace the interdisciplinary nature of the program and actively participate in different digital projects.

International Postgrad student on a staircase
Bin Lui
Postgraduate Alumni
MA Cultural Data Management and Communication
2023
Bin Lui talks about his career since graduating fromt he Digital Humanities Institute and his experience of studying in Sheffield.

What are you doing now, since graduating?

I am currently a visual designer for digital media videos at NIO, a renowned Chinese new energy vehicle company. In the future, I plan to transition into the field of digital cultural heritage, combining my skills in media and technology with my passion for cultural preservation

What skills did you develop during your course that have been useful for you as a graduate?

I developed critical thinking, digital project management, and interdisciplinary research skills, all of which have been instrumental in my current work in cultural heritage and digital media.

Do you have any advice for students thinking about studying this course at Sheffield?

Embrace the interdisciplinary nature of the program and actively participate in different digital projects. Take advantage of the university's resources and the city’s cultural opportunities to enrich your learning experience.

International Postgrad student on a staircase

Why did you choose to study your programme?

I chose the MA in Cultural Data Management and Communication because it combined my passion for cultural heritage with cutting-edge digital technologies like VR, AR, and XR. The program offered opportunities to explore how immersive technology can innovate how we preserve, interpret, and engage with cultural narratives.


What did you enjoy most about your programme?

The interdisciplinary curriculum and hands-on projects, like designing cultural data products, were highlights, offering both theoretical knowledge and practical experience in the digital heritage domain.

Was the university supportive during your transition to life in the UK?

Yes, the university provided excellent support through orientation programs, academic resources, and personal tutors, helping me adapt quickly to a new academic environment and culture.


What made you want to study in the UK and specifically the University of Sheffield?

The UK’s academic reputation for excellence in cultural studies and digital innovation inspired me to study here. The University of Sheffield stood out for its high global rankings and professional expertise, especially in the Digital Humanities Institute, known for pioneering research and outstanding teaching in cultural data and technology integration.

What was the postgraduate community like in your department?

It was supportive and collaborative, with peers from diverse academic and cultural backgrounds, fostering engaging discussions and shared learning experiences.

What was your favourite thing about the city of Sheffield?

The blend of urban life and nature, especially the easy access to the Peak District, provided a perfect balance of relaxation and exploration.

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