Building Reputation Through Accreditation and Collaboration
Insights from Professor Stephen Beck on Enhancing Professional Standing in Education.
In October, Professor Stephen Beck visited the Faculty of Engineering in Split, Croatia, as part of a five-member accreditation panel hosted by the Croatian government’s accreditation agency. The team, comprising two local representatives (including a student) and three international academics from the UK, Denmark, and Slovenia, was tasked with assessing how the institution aligned with international engineering education standards.
The process involved reviewing detailed documentation, meeting with staff and students, and touring facilities such as labs and lecture theatres. Ultimately, the panel provided feedback, highlighted areas of good practice, suggested improvements, and delivered an accreditation report.
While accreditation visits focus on evaluating institutions, they also present valuable opportunities to exchange ideas, observe innovative practices, and bring insights back to Sheffield. These experiences also contribute to meeting the Academic Career Progression (ACP) criteria for International Standing, which can be particularly challenging for teaching-focused academics.
How to Enhance Your Profile and Secure Opportunities
Building an external reputation and securing invitations for activities such as accreditation panels, external examining, and collaborative projects requires strategic effort. Here are three key approaches:
-
Showcase Your Expertise Online
An effective online presence is essential. Ensure your university profile clearly highlights your areas of expertise and interests. Use specific keywords relevant to education, quality assurance, accreditation, or other specialisms to make your profile discoverable. For example, phrases like “enhancing teaching quality” or “developing accreditation standards” signal your skills and make it easier for potential collaborators or institutions to find you. -
Build Networks and Actively Engage
Strong professional connections open doors to opportunities. Engage with professional bodies, attend and present at conferences, and participate in collaborative projects to expand your network. Delivering talks, hosting workshops, or contributing to events at other universities not only raises your visibility but also demonstrates your expertise and commitment to the broader academic community. -
Define and Promote Your Unique Selling Point (USP)
Identify what sets you apart. Consider your distinctive expertise, innovative practices, or specific knowledge areas that others might find valuable. Once defined, actively promote your USP through publications, conference presentations, or online profiles. This will position you as a sought-after expert in your field and enhance your professional standing.
Faculty Support: A New Platform for Visibility
To support staff in enhancing their external standing, the Centre for Engineering Education (CEE) is developing a new “Collaborate with Us” section on its website. This platform will list Faculty of Engineering staff with expertise in various areas, making it easier for external institutions to identify and invite Sheffield academics for collaborations, talks, or accreditation activities.
The Benefits of Engaging Externally
Participating in accreditation panels or similar activities offers more than personal growth. It’s an opportunity to raise the profile of the Faculty of Engineering, showcase Sheffield’s innovative practices, and contribute to global educational excellence.
“It’s great fun to visit different places, meet new people, and see alternative approaches to education. As you do this, you not only enhance your own reputation but also shine a spotlight on the exciting work happening here at Sheffield.”
Professor Stephen Beck concluding
Take the first step by identifying your expertise and making others aware of it. A small effort in building your profile today can lead to rewarding opportunities tomorrow.