14 May 2009

A winning team!

Two of Sheffield's best known names have teamed up to develop joint projects across the globe. Sheffield United Football Club, in the Wembley play-off final for the Premier League, and the University of Sheffield have entered into a collaboration agreement which will see them playing together around the world.

The innovative collaboration between the University and the Blades will see the two organisations working together to promote the city of Sheffield around the world. Both want to establish themselves amongst fans and students in places as far afield as the Far East including China, the Middle East and Australasia.

The newly formed partnership – part of a long-standing relationship - will lead to the launch of joint activities in target countries. The activities will encourage the brightest students to apply to the University of Sheffield as well as raising the profile of United as it seeks to further strengthen its international partnership strategy.

The deal was sealed on the pitch at half time during United's play-off semi-final against Preston North End which saw the Blades secure a place in the final at Wembley on May 25.

Professor Dominic Shellard, the University's Pro-Vice-Chancellor for External Affairs, said. "It's appropriate that we've signed this agreement during the biggest game of the year so far for Sheffield United. I'm confident that the University and United will work together to shout about Sheffield around the world - which is fantastic news for the city and the region."

Jason Rockett, Chief Executive of Sheffield United, said: "The University of Sheffield is established as one of the premier universities in the UK and around the world. We have developed strong links with the University over the years – especially as their international programme mirrors that of our own. This is a great opportunity for not only both organisations working in partnership but for the city as a whole."