What other publications and communications does the University send?
There can be several points of contact between the University and its audiences over any period of time. For example, over the student recruitment cycle, a prospective student has contact with us at many different times through several media.
Before deciding what you are going to say and how you are going to say it, find out what other contact points there will be and what has been said.
Ensure that what you produce fits with the look and tone of what is sent, and that you are not duplicating information.