Dr Ranis Cheng: Publications
Refereed Journal Articles
Resnick S., Cheng R., Brindley C. and Foster C. (2011), 'Aligning teaching and practice: a study of SME marketing', Journal of Research in Marketing and Entrepreneurship, Vol.13, No.1, pp.37-46
Foster, C., Khanyapuss, P. and Cheng, R. (2010), `Exploring the relationship between corporate branding, internal branding and employer branding´, Journal of Product and Brand Management, Vol. 19, No.6, pp.401-409.
Cheng, R., Hines, T. and Grime, I. (2008), `Desired and Perceived Identities of Fashion Retailers´, European Journal of Marketing, Vol. 42, No. 5/6, pp. 682-701
Hines, T., Cheng, R. & Grime, I. (2007), `Fashion Retail Identities´ in Hines, T. and Bruce, M (Eds.) Fashion Marketing Contemporary Issues 2nd Ed. Oxford, Elsevier